DPC is an improved model of healthcare designed in response to rising healthcare costs, confusion, and frustration around insurance coverage, and the rushed, impersonal nature of traditional primary care settings. Within the direct primary care model, we cut out the middle man, providing you with quality healthcare for a fixed monthly fee. Because we no longer have to consult with insurance companies on prices and coverage, we're able to provide you with the personalized care you deserve. Your membership grants you access to same-day or next-day appointments, 30-60 minute office visits as well as streamlined communication with your doctor, minimal wait times, and price transparency.

Magnolia Direct Family Care prioritizes the patient experience above all else. In an inclusive, relaxed environment, you'll have the time to get to know your doctor in order to develop a long-term relationship focused on supporting your health and wellness.

While Dr. Cook is grateful for the opportunities offered through her previous practice, she has struggled to provide the care she feels her patients deserve within the confines of the traditional insurance model. She is excited about the direct primary care model as it will allow her to offer a more personalized, enhanced healthcare experience where she can spend time with patients and truly advocate for their healthcare needs.

We don't take insurance, which is why we can offer the quality, affordable care you can rely on. When we accept insurance payments, we are beholden to insurers to approve or deny treatments and to determine the cost of your care. The DPC model allows us to work directly with you, collaborating to make the healthcare decisions that are best for you and your family. No deductibles, surprise bills, or costly co-pays.

It is encouraged, but not necessary to be a member of Magnolia Direct Family Care. We do recommend that patients have insurance coverage for healthcare needs outside what we are able to cover, including hospitalizations and surgeries. We recommend at least a high-deductible, low-premium plan in conjunction with our membership in order to save you money monthly while retaining coverage for emergency situations. We do work with insurance brokers who can assist in tailoring an insurance plan that pairs well with our direct care model.

It has been said that "good insurance doesn't necessarily equal good healthcare," and Dr Cook has seen many instances of this firsthand, both with her patients and in her own family. There remains a lack of price transparency in the traditional insurance model. For example, one facility may charge >$1000 for a certain imaging test, while another may only charge $350 for the same test, but that information isn't readily available to patients. Even though someone might have "good insurance," if they have a $1000 deductible, they would be out this much out of pocket right away. What Magnolia Direct Family Care offers is the time and commitment to navigate all this and make sure patients know what they are paying for. Magnolia Direct Family Care also affords us the ability to maintain a smaller patient panel and give more individualized attention to patients. We want to be available to you when you need us. Our goal is to keep you healthy, out of urgent care, out of the ER, and out of the hospital as much as possible.

We believe in the power of preventative care in keeping you well, however emergencies do happen. With our enhanced communication and availability, we do hope to decrease urgent care and emergency visits, but in the event of a hospitalization, your doctor will be available to collaborate with your care team and advocate for you every step of the way. Drawing on the knowledge gained from the doctor-patient relationship, your physician can play an important role in your healthcare even from afar.

DPC is beneficial to a wide variety of patients. If you are uninsured or underinsured, you may find yourself putting off doctors visits for fear of high costs. Our membership model aims to take the "guess-work" out of the cost of care. For patients who are insured, you may still struggle to get timely appointments or to find a doctor who you feel has the time and capability to listen to your concerns. Dr. Cook values the doctor-patient relationship above all else, and over time is able to develop a deep understanding of your healthcare needs in order to tailor a treatment plan that works for you.

The short answer is no. We do have patients sign a "patient contract" but there is no financial commitment included, so patients may cancel at any time. There is a $200 re-enrollment fee if membership lapses for more than 30 days.